PROVING

3D MODELS

DRIVE SALES

When Amazon introduced 3D models, most brands waited. I didn’t. I sourced partners, built the workflow, and led creative direction to bring products to life in a new way. Within two weeks, conversion rose from 15.91% to 19.37%, proving 3D was more than a feature and a real sales driver worth scaling.

How Did It Happen?

Identify the Opportunity

When Amazon introduced 3D models, most brands waited to see what would happen. I saw the potential to improve engagement, highlight product quality, and reduce dependency on static imagery. I built a proposal with measurable goals and secured approval to run a pilot that would test the impact of 3D on conversion.

Identify the Opportunity

Build the Workflow

Direct the Creative and Execution

Measure, Prove and Scale

the impact.

The 3D program became a blueprint for how to test and implement emerging tools. It improved performance, reduced asset costs, and built cross-team confidence in innovation.

Within one quarter, 3D assets were rolled out to multiple categories, driving sustained increases in conversion and engagement while reducing dependency on photo shoots.

the outcome.

The program proved that innovation can be both creative and measurable. It showed that new technology, when led by strong creative direction and data, can improve how customers shop and how brands grow.

What started as a pilot became a core part of how the company approached visual content, blending experimentation with proven results.