A/B TESTING
A/B TESTING
A/B TESTING
PROGRAM
PROGRAM
PROGRAM
Everyone has opinions about what looks best, what works best. Long form copy was better, more colorful images were better. I wanted proof. So I built a system that tested creative decisions across forty brands and turned design intuition into measurable results.
Everyone has opinions about what looks best, what works best. Long form copy was better, more colorful images were better. I wanted proof. So I built a system that tested creative decisions across forty brands and turned design intuition into measurable results.
Spot the Gaps and Build the Vision
Creative was moving fast, but learning was not. I started by auditing listings, visuals, and sales data to pinpoint where creative could make a measurable impact. High-traffic ASINs with declining performance revealed clear patterns, and competitor analysis, customer feedback, and review sentiment filled in the rest. From those insights, I built a roadmap with defined goals, hypotheses, and creative test variables. Each brief outlined exactly what we would test, how we would measure it, and what success would look like. Once leadership approved the plan, we had a clear mandate to test, learn, and scale.
Design the Framework
Launch, Learn, and Refine
Scale and Prove the Impact
Spot the Gaps and Build the Vision
Creative was moving fast, but learning was not. I started by auditing listings, visuals, and sales data to pinpoint where creative could make a measurable impact. High-traffic ASINs with declining performance revealed clear patterns, and competitor analysis, customer feedback, and review sentiment filled in the rest. From those insights, I built a roadmap with defined goals, hypotheses, and creative test variables. Each brief outlined exactly what we would test, how we would measure it, and what success would look like. Once leadership approved the plan, we had a clear mandate to test, learn, and scale.
Design the Framework
Launch, Learn, and Refine
Scale and Prove the Impact
Spot the Gaps and Build the Vision
Creative was moving fast, but learning was not. I started by auditing listings, visuals, and sales data to pinpoint where creative could make a measurable impact. High-traffic ASINs with declining performance revealed clear patterns, and competitor analysis, customer feedback, and review sentiment filled in the rest. From those insights, I built a roadmap with defined goals, hypotheses, and creative test variables. Each brief outlined exactly what we would test, how we would measure it, and what success would look like. Once leadership approved the plan, we had a clear mandate to test, learn, and scale.
Design the Framework
Launch, Learn, and Refine
Scale and Prove the Impact
the impact.
The program delivered measurable growth within a single quarter. Conversion rates increased by up to four points, sales rose by double digits, and the system scaled across more than forty brands.
the outcome
The framework redefined how creative decisions were made. It replaced guesswork with data, built alignment between creative and analytics, and established a repeatable model for smarter design across the organization.