#F3AD5A
Apricot Orange
INDUSTRY:
APPAREL
CLIENT:
EEDOR
FULL
REBRAND
the brief.
Eedor’s socks had steady sales but a dated identity that limited growth. Muted colors, serif fonts, and stock photography made the products feel mass-produced, eroding trust with shoppers. Leadership needed proof that design could drive performance.
I led the creative direction for a full rebrand that repositioned Eedor as a modern, trusted essentials brand built for scale. By introducing distinct sub-brands for Men’s, Women’s, and Sports lines, we created clarity, improved navigation, and reconnected the brand with its audience.
The result was a data-informed, scalable design system that increased storefront conversion by four points and delivered measurable growth across updated product lines.
typography.
The Eedor brand uses the Figtree type family to create a balance between modern simplicity and functional clarity. Its rounded geometry and clean structure mirror the product’s approachable, everyday purpose.
Hierarchy is established through three consistent weights: Extrabold for headlines, Bold for subheads, and Regular for body text. This simple system allows for flexibility across packaging, digital, and print, ensuring readability and consistency across all touchpoints while keeping the brand’s tone confident, modern, and clear.
brand elements.
The brand’s visual language was inspired by the structure of a sock itself. The rounded heel curve, toe patch, and two-striped detail became recurring motifs that tie the identity together without overpowering the content. These subtle shapes appear throughout packaging and digital assets to reinforce the brand while letting imagery and messaging lead.
the color system.
Building a color system for three audiences was one of the most complex parts of the project. Each palette needed to stand alone while feeling distinctly Eedor when viewed together.
The men’s line uses deep navy and taupe for strength and reliability. The women’s palette leans into warm peach and red tones for softness and approachability. The active palette introduces a bright neon green for movement and visibility. Neutral greys connect the system across every touchpoint, creating cohesion and scalability for future lines.
women's sub-brand
The women’s segment required a tone that felt warm and approachable yet modern. I developed a palette of peach, blush, and cream tones to convey ease and everyday luxury. Copy centered around comfort, breathability, and versatility, while imagery showcased relaxed, lifestyle moments that reflected the product’s purpose.
men's sub-brand
The men’s line needed to rebuild credibility and signal quality. I established a deep navy palette paired with neutral tones to communicate dependability and strength. Typography and layout emphasized function and simplicity, while copy highlighted clear benefits like comfort, durability, and fit. Photography moved toward clean, real-use visuals that focused on craftsmanship and texture.
athletic sub-brand.
The sports line was the starting point for the rebrand and set the foundation for the new system. It introduced a bright, performance-driven green to stand out in the category and communicate energy and motion. The visual direction emphasized movement, inclusion, and real performance. We produced new photography that highlighted active use, product detail, and the technical aspects of the line.
results and impact.
The rebrand drove a four-point lift in storefront conversion within four months, with consistent month-over-month improvement. Updated lines saw immediate sales growth and higher engagement, while customer reviews began referencing product quality and design more frequently.
The new identity elevated Eedor from a generic Amazon socks brand into a recognizable, scalable label built for trust and longevity. Leadership called it a major turning point that proved creative strategy could directly drive performance.