Proving 3D Models Could Drive Sales

Turning New Technology Into Real Results

When Amazon introduced 3D models for product listings, most brands waited to see what would happen. I did not. I sourced partners, built the workflow, and led creative direction to bring products to life in a new way. Within two weeks, our pilot proved 3D was not just a feature but a sales driver. Conversion increased from 15.91 percent to 19.37 percent, driving significant incremental sales and giving the team confidence to expand across the portfolio.

How it happened

A look at how I built a 3D program from the ground up, from vendor selection and creative direction to measurable, repeatable success.

Identify the Opportunity

Amazon had just launched 3D capability, but few brands were using it. Without in-house 3D resources, we risked missing an early advantage.

Spotting the gap

I saw 3D as a way to improve engagement, highlight product quality, and reduce the number of static photo assets needed per listing.

Making the case

From those insights, I created briefs with clear hypotheses, measurable goals, and proposed test variables. Leadership approved the approach, giving us a clear mandate to test, learn, and scale.

Build the Workflow

I vetted three external 3D agencies, assessing cost, quality, and scalability before choosing the right partner. From there, I designed the process from creative brief to upload.

Setting standards

I wrote clear creative guidelines and directed how textures, finishes, and materials should render to match our photography style.

Choosing the test line

We launched with StorageLAB dinnerware storage, a competitive category where interactive visuals could make a clear difference.

Direct the Creative and Execution

I led the 3D development process from start to finish, reviewing every model for accuracy and brand alignment.

Creative Direction

I worked directly with the agency to refine color, lighting, and scale until the models were indistinguishable from real photography.

Seamless Integration

Assets were uploaded to Amazon and optimized for the “spin, zoom, and view in your room” feature on mobile, ensuring the experience was intuitive and premium.

Measure, Prove, and Scale

Within two weeks, the 3D listings showed measurable performance improvement.

Results

Conversion increased from 15.91 percent to 19.37 percent, a gain of more than 3.4 points. The test drove significant incremental sales while reducing long-term photography costs.

Next Phase

The success of the pilot led to 3D models being scaled across additional products and brands, creating a repeatable process for future adoption.

The Impact

The 3D program became a blueprint for how to test and implement emerging tools. It improved performance, reduced asset costs, and built cross-team confidence in innovation.

Within one quarter, 3D assets were rolled out to multiple categories, driving sustained increases in conversion and engagement while reducing dependency on photo shoots.

The 3D program became a blueprint for how to test and implement emerging tools. It improved performance, reduced asset costs, and built cross-team confidence in innovation.

Within one quarter, 3D assets were rolled out to multiple categories, driving sustained increases in conversion and engagement while reducing dependency on photo shoots.

The Outcome

The program proved that innovation can be both creative and measurable. It showed that new technology, when led by strong creative direction and data, can improve how customers shop and how brands grow.

What started as a pilot became a core part of how the company approached visual content, blending experimentation with proven results.