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A little about me
A little about me
I believe good design starts with empathy, grows through curiosity, and succeeds through collaboration. The best work comes from people who care about the process, the outcome, and each other.
A few truths about how I work:
I believe good design starts with empathy, grows through curiosity, and succeeds through collaboration. The best work comes from people who care about the process, the outcome, and each other.
A few truths about how I work:
How I got here
How I got here
Creative Director
The Ambr Group | July 2023 - October 2025
I led creative strategy and operations for more than forty consumer brands, collaborating with designers, copywriters, brand managers, and cross-functional partners in supply chain and inventory planning. I built scalable processes that balanced speed, quality, and collaboration, resulting in over fifty product launches and multiple brands evolving into category leaders.
My focus was on building creative systems that could scale. I managed more than 300 projects every few months, implemented testing frameworks that produced up to four-point CVR gains, and mentored designers who now lead teams of their own. Partnering with marketing, product, and sales, I worked to align creative output with business goals, ensuring every project supported performance and brand growth.
Creative Director
The Ambr Group | July 2023 - October 2025
I led creative strategy and operations for more than forty consumer brands, collaborating with designers, copywriters, brand managers, and cross-functional partners in supply chain and inventory planning. I built scalable processes that balanced speed, quality, and collaboration, resulting in over fifty product launches and multiple brands evolving into category leaders.
My focus was on building creative systems that could scale. I managed more than 300 projects every few months, implemented testing frameworks that produced up to four-point CVR gains, and mentored designers who now lead teams of their own. Partnering with marketing, product, and sales, I worked to align creative output with business goals, ensuring every project supported performance and brand growth.
Creative Director
The Ambr Group | July 2023 - October 2025
I led creative strategy and operations for more than forty consumer brands, collaborating with designers, copywriters, brand managers, and cross-functional partners in supply chain and inventory planning. I built scalable processes that balanced speed, quality, and collaboration, resulting in over fifty product launches and multiple brands evolving into category leaders.
My focus was on building creative systems that could scale. I managed more than 300 projects every few months, implemented testing frameworks that produced up to four-point CVR gains, and mentored designers who now lead teams of their own. Partnering with marketing, product, and sales, I worked to align creative output with business goals, ensuring every project supported performance and brand growth.
Lead Designer
The Ambr Group | April 2023 - July 2023
I was promoted to Lead Designer during Ambr’s acquisition of D1 Brands, where I directed creative delivery throughout the transition and maintained brand consistency with no disruption to production. My focus was on stabilizing workflows, managing cross-functional collaboration, and keeping creative quality high through a period of change.
Working closely with product and operations teams, I helped unify brand design language, streamline review cycles, and ensure on-time delivery across all active projects. My communication and leadership during this time were recognized by leadership and led to my promotion to Creative Director.
Lead Designer
The Ambr Group | April 2023 - July 2023
I was promoted to Lead Designer during Ambr’s acquisition of D1 Brands, where I directed creative delivery throughout the transition and maintained brand consistency with no disruption to production. My focus was on stabilizing workflows, managing cross-functional collaboration, and keeping creative quality high through a period of change.
Working closely with product and operations teams, I helped unify brand design language, streamline review cycles, and ensure on-time delivery across all active projects. My communication and leadership during this time were recognized by leadership and led to my promotion to Creative Director.
Lead Designer
The Ambr Group | April 2023 - July 2023
I was promoted to Lead Designer during Ambr’s acquisition of D1 Brands, where I directed creative delivery throughout the transition and maintained brand consistency with no disruption to production. My focus was on stabilizing workflows, managing cross-functional collaboration, and keeping creative quality high through a period of change.
Working closely with product and operations teams, I helped unify brand design language, streamline review cycles, and ensure on-time delivery across all active projects. My communication and leadership during this time were recognized by leadership and led to my promotion to Creative Director.
Senior Graphic Designer
Suma Brands | March 2022 - March 2023
I led creative marketing for twenty-three consumer brands, overseeing Amazon content, campaign strategy, and packaging that drove measurable sales lift. My work focused on improving performance through strong creative foundations, brand alignment, and collaboration across departments.
I centralized creative systems to reduce costs by $12K per month and improve efficiency across the organization. My rebrand work with Zeppoli increased conversion by 4.98%, and I directed new product launches for Yoove and Chef’s Path that positioned sustainable and affordable goods as elevated choices. I also collaborated with vendors and printers to ensure packaging and merchandising designs were produced accurately and on brand.
Senior Graphic Designer
Suma Brands | March 2022 - March 2023
I led creative marketing for twenty-three consumer brands, overseeing Amazon content, campaign strategy, and packaging that drove measurable sales lift. My work focused on improving performance through strong creative foundations, brand alignment, and collaboration across departments.
I centralized creative systems to reduce costs by $12K per month and improve efficiency across the organization. My rebrand work with Zeppoli increased conversion by 4.98%, and I directed new product launches for Yoove and Chef’s Path that positioned sustainable and affordable goods as elevated choices. I also collaborated with vendors and printers to ensure packaging and merchandising designs were produced accurately and on brand.
Senior Graphic Designer
Suma Brands | March 2022 - March 2023
I led creative marketing for twenty-three consumer brands, overseeing Amazon content, campaign strategy, and packaging that drove measurable sales lift. My work focused on improving performance through strong creative foundations, brand alignment, and collaboration across departments.
I centralized creative systems to reduce costs by $12K per month and improve efficiency across the organization. My rebrand work with Zeppoli increased conversion by 4.98%, and I directed new product launches for Yoove and Chef’s Path that positioned sustainable and affordable goods as elevated choices. I also collaborated with vendors and printers to ensure packaging and merchandising designs were produced accurately and on brand.
Digital Content Manager
Ridgeline Insights | April 2016 - March 2022
At Ridgeline Insights, I led creative strategy for agency clients including Salomon, Marmot, and Kevin’s Natural Foods, as well as for our in-house brand, Lone Cone. I helped grow Lone Cone from a handful of product samples into a multi-million-dollar children’s outdoor brand by shaping packaging, branding, and storytelling that resonated with families.
My role combined brand development, photography direction, and campaign execution across Amazon, DTC, email, and social channels. I built scalable creative workflows that improved collaboration between marketing and product teams, and I partnered with local artists and photographers to bring fresh perspectives to each launch.
Digital Content Manager
Ridgeline Insights | April 2016 - March 2022
At Ridgeline Insights, I led creative strategy for agency clients including Salomon, Marmot, and Kevin’s Natural Foods, as well as for our in-house brand, Lone Cone. I helped grow Lone Cone from a handful of product samples into a multi-million-dollar children’s outdoor brand by shaping packaging, branding, and storytelling that resonated with families.
My role combined brand development, photography direction, and campaign execution across Amazon, DTC, email, and social channels. I built scalable creative workflows that improved collaboration between marketing and product teams, and I partnered with local artists and photographers to bring fresh perspectives to each launch.
Digital Content Manager
Ridgeline Insights | April 2016 - March 2022
At Ridgeline Insights, I led creative strategy for agency clients including Salomon, Marmot, and Kevin’s Natural Foods, as well as for our in-house brand, Lone Cone. I helped grow Lone Cone from a handful of product samples into a multi-million-dollar children’s outdoor brand by shaping packaging, branding, and storytelling that resonated with families.
My role combined brand development, photography direction, and campaign execution across Amazon, DTC, email, and social channels. I built scalable creative workflows that improved collaboration between marketing and product teams, and I partnered with local artists and photographers to bring fresh perspectives to each launch.
