#F3AD5A
Apricot Orange
Eedor Rebrand
Eedor Rebrand
Creative Direction
Brand Identity
Sub-brand Architecture
E-Commerce Optimization
Built for Growth and Results
The Eedor rebrand delivered measurable impact, increasing storefront conversion by four points within four months and driving strong sales surges across updated product lines. The transformation repositioned Eedor from a generic socks brand into a modern, audience-driven system built to scale and reconnect with customers through design, clarity, and trust.
Built for Growth and Results
The Eedor rebrand delivered measurable impact, increasing storefront conversion by four points within four months and driving strong sales surges across updated product lines. The transformation repositioned Eedor from a generic socks brand into a modern, audience-driven system built to scale and reconnect with customers through design, clarity, and trust.
Overview
Overview
Eedor’s socks had steady sales but a dated identity that held the brand back. Muted greys, serif fonts, and stock photography made the products feel mass produced and low quality, eroding trust and stalling growth. Leadership needed proof that design could drive results.
I developed a strategy to reimagine Eedor as a premium, trusted essentials brand centered on designing for the customer we were speaking to. The rebrand introduced three distinct sub-brands: Men’s, Women’s, and Sports. This clarified audience targeting, streamlined navigation, and elevated perception across the entire storefront.
As Creative Director, I oversaw the rebrand from strategy through execution. I led my team lead and her design team, reviewing every phase to ensure creative alignment, consistency, and performance.
Eedor’s socks had steady sales but a dated identity that held the brand back. Muted greys, serif fonts, and stock photography made the products feel mass produced and low quality, eroding trust and stalling growth. Leadership needed proof that design could drive results.
I developed a strategy to reimagine Eedor as a premium, trusted essentials brand centered on designing for the customer we were speaking to. The rebrand introduced three distinct sub-brands: Men’s, Women’s, and Sports. This clarified audience targeting, streamlined navigation, and elevated perception across the entire storefront.
As Creative Director, I oversaw the rebrand from strategy through execution. I led my team lead and her design team, reviewing every phase to ensure creative alignment, consistency, and performance.
Typography
Typography
The Eedor brand uses the Figtree type family to create a balance between modern simplicity and functional clarity. Its rounded geometry and clean structure mirror the product’s approachable, everyday purpose.
Hierarchy is established through three consistent weights: Extrabold for headlines, Bold for subheads, and Regular for body text. This simple system allows for flexibility across packaging, digital, and print, ensuring readability and consistency across all touchpoints while keeping the brand’s tone confident, modern, and clear.
The Eedor brand uses the Figtree type family to create a balance between modern simplicity and functional clarity. Its rounded geometry and clean structure mirror the product’s approachable, everyday purpose.
Hierarchy is established through three consistent weights: Extrabold for headlines, Bold for subheads, and Regular for body text. This simple system allows for flexibility across packaging, digital, and print, ensuring readability and consistency across all touchpoints while keeping the brand’s tone confident, modern, and clear.
Introduction of Brand Elements
Introduction of Brand Elements
The brand’s visual language was inspired by the structure of a sock itself. The rounded heel curve, toe patch, and two-striped detail became recurring motifs that tie the identity together without overpowering the content. These subtle shapes appear throughout packaging and digital assets to reinforce the brand while letting imagery and messaging lead.
The brand’s visual language was inspired by the structure of a sock itself. The rounded heel curve, toe patch, and two-striped detail became recurring motifs that tie the identity together without overpowering the content. These subtle shapes appear throughout packaging and digital assets to reinforce the brand while letting imagery and messaging lead.
The Color System
The Color System
Building a color system for three audiences was one of the most complex parts of the project. Each palette needed to stand alone while feeling distinctly Eedor when viewed together.
The men’s line uses deep navy and taupe for strength and reliability. The women’s palette leans into warm peach and red tones for softness and approachability. The active palette introduces a bright neon green for movement and visibility. Neutral greys connect the system across every touchpoint, creating cohesion and scalability for future lines.
Building a color system for three audiences was one of the most complex parts of the project. Each palette needed to stand alone while feeling distinctly Eedor when viewed together.
The men’s line uses deep navy and taupe for strength and reliability. The women’s palette leans into warm peach and red tones for softness and approachability. The active palette introduces a bright neon green for movement and visibility. Neutral greys connect the system across every touchpoint, creating cohesion and scalability for future lines.
Women's Sub-Branding
Women's Sub-Branding
Soft. Effortless. Elevated.
The women’s segment required a tone that felt warm and approachable yet modern. I developed a palette of peach, blush, and cream tones to convey ease and everyday luxury. Copy centered around comfort, breathability, and versatility, while imagery showcased relaxed, lifestyle moments that reflected the product’s purpose.
Soft. Effortless. Elevated.
The women’s segment required a tone that felt warm and approachable yet modern. I developed a palette of peach, blush, and cream tones to convey ease and everyday luxury. Copy centered around comfort, breathability, and versatility, while imagery showcased relaxed, lifestyle moments that reflected the product’s purpose.
#CE3452
Raspberry Red
#E2D4BF
Light Sand
Men’s Sub-Branding
Men’s Sub-Branding
Confident. Durable. Everyday.
The men’s line needed to rebuild credibility and signal quality. I established a deep navy palette paired with neutral tones to communicate dependability and strength. Typography and layout emphasized function and simplicity, while copy highlighted clear benefits like comfort, durability, and fit. Photography moved toward clean, real-use visuals that focused on craftsmanship and texture.
Confident. Durable. Everyday.
The men’s line needed to rebuild credibility and signal quality. I established a deep navy palette paired with neutral tones to communicate dependability and strength. Typography and layout emphasized function and simplicity, while copy highlighted clear benefits like comfort, durability, and fit. Photography moved toward clean, real-use visuals that focused on craftsmanship and texture.
#373B49
Dark Navy
#32D4BF
Light Sand
#3A3A3A
Charcoal
Athletic Sub-Branding
Athletic Sub-Branding
Performance. Energy. Movement.
The sports line was the starting point for the rebrand and set the foundation for the new system. It introduced a bright, performance-driven green to stand out in the category and communicate energy and motion. The visual direction emphasized movement, inclusion, and real performance. We produced new photography that highlighted active use, product detail, and the technical aspects of the line.
Performance. Energy. Movement.
The sports line was the starting point for the rebrand and set the foundation for the new system. It introduced a bright, performance-driven green to stand out in the category and communicate energy and motion. The visual direction emphasized movement, inclusion, and real performance. We produced new photography that highlighted active use, product detail, and the technical aspects of the line.
#D3F784
Neon Green
#32D4BF
Light Sand
#3A3A3A
Charcoal
Results and Impact
Results and Impact
The rebrand drove a four-point lift in storefront conversion within four months, with consistent month-over-month improvement. Updated lines saw immediate sales growth and higher engagement, while customer reviews began referencing product quality and design more frequently.
The new identity elevated Eedor from a generic Amazon socks brand into a recognizable, scalable label built for trust and longevity. Leadership called it a major turning point that proved creative strategy could directly drive performance.
The rebrand drove a four-point lift in storefront conversion within four months, with consistent month-over-month improvement. Updated lines saw immediate sales growth and higher engagement, while customer reviews began referencing product quality and design more frequently.
The new identity elevated Eedor from a generic Amazon socks brand into a recognizable, scalable label built for trust and longevity. Leadership called it a major turning point that proved creative strategy could directly drive performance.