Lone Cone Sneakers Launch
Lone Cone Sneakers Launch
Lone Cone is a kids’ outdoor brand built on the belief that adventure should be easy, fun, and accessible for every family. The sneakers line was created to expand the brand’s mission beyond rain boots, giving kids durable, easy-to-wear shoes designed for everyday exploration. Each pair was made to keep up with real play. Comfortable, washable, and built with thoughtful details that help kids do things on their own.
Lone Cone is a kids’ outdoor brand built on the belief that adventure should be easy, fun, and accessible for every family. The sneakers line was created to expand the brand’s mission beyond rain boots, giving kids durable, easy-to-wear shoes designed for everyday exploration. Each pair was made to keep up with real play. Comfortable, washable, and built with thoughtful details that help kids do things on their own.
Overview
Overview
Creative Direction
Product Development
Campaign Design
Photography & Design
Launch Strategy
The sneakers launch marked a major step in expanding Lone Cone’s product line beyond rain boots and into year-round adventure gear. I led the creative direction from early concept through launch, ensuring every element, from product design and packaging to campaign and content, worked together to tell a cohesive brand story.
My goal was to create a product that embodied Lone Cone’s mission of making outdoor play easy and fun for every family. I guided the creative team through design reviews, photo direction, and marketing rollout, aligning each deliverable to the same playful, family-first tone. The final launch successfully introduced Lone Cone into a new category, supported by coordinated creative across product, packaging, social, and Amazon.
The sneakers launch marked a major step in expanding Lone Cone’s product line beyond rain boots and into year-round adventure gear. I led the creative direction from early concept through launch, ensuring every element, from product design and packaging to campaign and content, worked together to tell a cohesive brand story.
My goal was to create a product that embodied Lone Cone’s mission of making outdoor play easy and fun for every family. I guided the creative team through design reviews, photo direction, and marketing rollout, aligning each deliverable to the same playful, family-first tone. The final launch successfully introduced Lone Cone into a new category, supported by coordinated creative across product, packaging, social, and Amazon.
Product Development
Product Development
I worked closely with our founder, product development lead, and manufacturing partners to bring the sneakers line from concept to production. My role included designing mockups and selecting patterns from Lone Cone’s best-selling designs to create distinct boy, girl, and gender-neutral styles that aligned with the brand’s adventurous identity.
I worked to add kid-friendly details like easy-on pull tabs and “left” and “right” markings in the soles were added to help kids gain independence while making the shoes easy for parents to trust. I partnered with the supplier to refine materials, colorways, and construction details, ensuring each pair balanced durability, comfort, and affordability.
The result was a thoughtfully developed product line designed for real play, built to last, and unmistakably Lone Cone.
I worked closely with our founder, product development lead, and manufacturing partners to bring the sneakers line from concept to production. My role included designing mockups and selecting patterns from Lone Cone’s best-selling designs to create distinct boy, girl, and gender-neutral styles that aligned with the brand’s adventurous identity.
I worked to add kid-friendly details like easy-on pull tabs and “left” and “right” markings in the soles were added to help kids gain independence while making the shoes easy for parents to trust. I partnered with the supplier to refine materials, colorways, and construction details, ensuring each pair balanced durability, comfort, and affordability.
The result was a thoughtfully developed product line designed for real play, built to last, and unmistakably Lone Cone.
Packaging Design
Packaging Design
The packaging system for the Lone Cone sneakers launch was designed to reflect the brand’s playful spirit and commitment to doing good for the Earth when possible. I developed a layered kraft hangtag that balanced sustainability with storytelling, using recycled materials and earthy textures to ground the brand’s adventurous identity.
Each layer of the hangtag communicated a different message. From product features and the all-season guarantee to a personal note from the founder and a call to join the Lone Cone community. This multi-panel approach allowed the brand to share key values and functionality without cluttering the design.
I worked closely with our supplier to manage color matching, layering, and print accuracy, ensuring white ink on kraft printed cleanly and legibly. I also created a matching kraft shoebox mockup to visualize the full unboxing experience, rounding out the design system even though the box was not included in the initial launch to reduce shipping costs.
The packaging system for the Lone Cone sneakers launch was designed to reflect the brand’s playful spirit and commitment to doing good for the Earth when possible. I developed a layered kraft hangtag that balanced sustainability with storytelling, using recycled materials and earthy textures to ground the brand’s adventurous identity.
Each layer of the hangtag communicated a different message. From product features and the all-season guarantee to a personal note from the founder and a call to join the Lone Cone community. This multi-panel approach allowed the brand to share key values and functionality without cluttering the design.
I worked closely with our supplier to manage color matching, layering, and print accuracy, ensuring white ink on kraft printed cleanly and legibly. I also created a matching kraft shoebox mockup to visualize the full unboxing experience, rounding out the design system even though the box was not included in the initial launch to reduce shipping costs.
Product Photography
Product Photography
I led and executed an in-studio product photoshoot for the Lone Cone sneakers line, capturing clean, high-quality imagery that highlighted color accuracy, material texture, and product construction. Each shot was styled and lit to emphasize the sneakers’ durability and playful design details while maintaining visual consistency across the full collection.
After shooting, I handled all editing and retouching to ensure the final images met brand standards for clarity and tone. These photos became the foundation for e-commerce listings, packaging, and marketing assets, providing a polished, cohesive look that supported the brand’s launch across digital channels.
I led and executed an in-studio product photoshoot for the Lone Cone sneakers line, capturing clean, high-quality imagery that highlighted color accuracy, material texture, and product construction. Each shot was styled and lit to emphasize the sneakers’ durability and playful design details while maintaining visual consistency across the full collection.
After shooting, I handled all editing and retouching to ensure the final images met brand standards for clarity and tone. These photos became the foundation for e-commerce listings, packaging, and marketing assets, providing a polished, cohesive look that supported the brand’s launch across digital channels.
Lifestyle Photography
Lifestyle Photography
For the lifestyle campaign, I organized local photoshoots featuring children wearing the new Lone Cone sneakers in real outdoor play settings. I handled casting, scheduling, and on-set art direction to capture authentic, joy-filled moments that reflected the brand’s spirit of adventure.
In addition to the in-person shoots, I coordinated with Lone Cone’s ambassador team, providing detailed creative briefs and direction for them to photograph the sneakers on their own children. Once assets were received, I managed editing and retouching to ensure consistent color, tone, and visual cohesion across all imagery. The final collection showcased real families and real play, bringing the brand’s energy and authenticity to life across every platform.
For the lifestyle campaign, I organized local photoshoots featuring children wearing the new Lone Cone sneakers in real outdoor play settings. I handled casting, scheduling, and on-set art direction to capture authentic, joy-filled moments that reflected the brand’s spirit of adventure.
In addition to the in-person shoots, I coordinated with Lone Cone’s ambassador team, providing detailed creative briefs and direction for them to photograph the sneakers on their own children. Once assets were received, I managed editing and retouching to ensure consistent color, tone, and visual cohesion across all imagery. The final collection showcased real families and real play, bringing the brand’s energy and authenticity to life across every platform.
Marketing Campaign
Marketing Campaign
To support the sneakers launch, I developed a cohesive marketing strategy that introduced the new product line across multiple digital channels. I designed creative assets for email, social media, influencer partnerships, and a PR one-pager, ensuring every piece reflected Lone Cone’s bright, playful tone and family-centered storytelling.
Working closely with our social media manager, I provided creative direction and materials for influencer collaborations, supplying photo inspiration and activity ideas to help capture authentic, kid-led moments. I also edited lifestyle images from both in-house and ambassador shoots to create a cohesive visual library. Each asset reinforced the sneakers’ key features and reinforced Lone Cone’s position as a trusted, adventure-ready brand made for real families.
To support the sneakers launch, I developed a cohesive marketing strategy that introduced the new product line across multiple digital channels. I designed creative assets for email, social media, influencer partnerships, and a PR one-pager, ensuring every piece reflected Lone Cone’s bright, playful tone and family-centered storytelling.
Working closely with our social media manager, I provided creative direction and materials for influencer collaborations, supplying photo inspiration and activity ideas to help capture authentic, kid-led moments. I also edited lifestyle images from both in-house and ambassador shoots to create a cohesive visual library. Each asset reinforced the sneakers’ key features and reinforced Lone Cone’s position as a trusted, adventure-ready brand made for real families.
Amazon Carousel & A+ Premium Content
Amazon Carousel & A+ Premium Content
To support the launch, I designed enhanced Amazon carousel and A+ Premium content. The goal was to go beyond standard product listings and create a bright, engaging brand experience that matched the energy of the packaging and campaign visuals.
Each module was designed to educate, engage, and convert. Highlighting key features like easy-on tabs, machine-washable materials, and kid-tested durability. The layouts combined playful typography, illustrated icons, and real lifestyle imagery to maintain Lone Cone’s authentic, family-centered voice. The result was a cohesive, scroll-stopping experience that reinforced the brand’s identity and drove conversion.
To support the launch, I designed enhanced Amazon carousel and A+ Premium content. The goal was to go beyond standard product listings and create a bright, engaging brand experience that matched the energy of the packaging and campaign visuals.
Each module was designed to educate, engage, and convert. Highlighting key features like easy-on tabs, machine-washable materials, and kid-tested durability. The layouts combined playful typography, illustrated icons, and real lifestyle imagery to maintain Lone Cone’s authentic, family-centered voice. The result was a cohesive, scroll-stopping experience that reinforced the brand’s identity and drove conversion.
DSP Advertising
DSP Advertising
To extend reach beyond existing customers, I designed a series of Amazon DSP ads promoting the new Lone Cone sneakers. The creative focused on bright, eye-catching visuals and simple, benefit-driven messaging that reflected the same playful energy as the broader campaign. Each ad highlighted key features like kid-friendly fit, easy-on design, and machine-washable materials, driving awareness and conversion while maintaining a consistent brand story across every touchpoint.
To extend reach beyond existing customers, I designed a series of Amazon DSP ads promoting the new Lone Cone sneakers. The creative focused on bright, eye-catching visuals and simple, benefit-driven messaging that reflected the same playful energy as the broader campaign. Each ad highlighted key features like kid-friendly fit, easy-on design, and machine-washable materials, driving awareness and conversion while maintaining a consistent brand story across every touchpoint.
Conclusion
Conclusion
The Lone Cone sneakers launch successfully extended the brand’s mission of creating durable, joy-filled gear for kids into a new product category. From concept and pattern design to packaging and campaign rollout, every detail was crafted to balance style, comfort, and practicality for real families.
The launch reinforced Lone Cone’s reputation for thoughtful, kid-first design and authentic storytelling. Early customer feedback echoed the brand’s goals, with parents praising the sneakers for their comfort, durability, and playful style. Many noted how easily their kids could put them on by themselves. The result was a product that not only looked great but truly delivered on the promise of adventure-ready gear made for everyday play.
The Lone Cone sneakers launch successfully extended the brand’s mission of creating durable, joy-filled gear for kids into a new product category. From concept and pattern design to packaging and campaign rollout, every detail was crafted to balance style, comfort, and practicality for real families.
The launch reinforced Lone Cone’s reputation for thoughtful, kid-first design and authentic storytelling. Early customer feedback echoed the brand’s goals, with parents praising the sneakers for their comfort, durability, and playful style. Many noted how easily their kids could put them on by themselves. The result was a product that not only looked great but truly delivered on the promise of adventure-ready gear made for everyday play.