Kelsey McCormick | Portfolio

01

A/B Testing Program

I created a scalable testing program that aligned creative, analytics, and leadership around one goal: smarter design through data. Within one quarter, it was running across 40 brands and driving double-digit growth.

01

A/B Testing Program

I created a scalable testing program that aligned creative, analytics, and leadership around one goal: smarter design through data. Within one quarter, it was running across 40 brands and driving double-digit growth.

01

A/B Testing Program

I created a scalable testing program that aligned creative, analytics, and leadership around one goal: smarter design through data. Within one quarter, it was running across 40 brands and driving double-digit growth.

02

Scaling 50+ Launches at Startup Speed

When dozens of brands and hundreds of requests collided, I built the systems to keep creativity moving. Over fifty product launches, thirty ongoing tests, and three hundred projects later, the team was operating faster, smarter, and with measurable results.

02

Scaling 50+ Launches at Startup Speed

When dozens of brands and hundreds of requests collided, I built the systems to keep creativity moving. Over fifty product launches, thirty ongoing tests, and three hundred projects later, the team was operating faster, smarter, and with measurable results.

02

Scaling 50+ Launches at Startup Speed

When dozens of brands and hundreds of requests collided, I built the systems to keep creativity moving. Over fifty product launches, thirty ongoing tests, and three hundred projects later, the team was operating faster, smarter, and with measurable results.

03

Proving 3D Models Drive Sales

I launched a 3D pilot that brought products to life and proved innovation could perform. Within two weeks, conversion climbed 19 percent and the program scaled across multiple brands.

03

Proving 3D Models Drive Sales

I launched a 3D pilot that brought products to life and proved innovation could perform. Within two weeks, conversion climbed 19 percent and the program scaled across multiple brands.

03

Proving 3D Models Drive Sales

I launched a 3D pilot that brought products to life and proved innovation could perform. Within two weeks, conversion climbed 19 percent and the program scaled across multiple brands.