Yoove Luxe Lather Soap Launch
Yoove Luxe Lather Soap Launch
Yoove is a lifestyle brand centered on creating purposeful products that add comfort and convenience to everyday life. As the brand grew, there was an opportunity to introduce a new self-care line that extended Yoove’s focus on quality and intention into categories like soaps and diffusers. The Turmeric and Kojic Acid Luxe Lather Soap was the first step toward building this category, designed to bring a sense of luxury and simplicity to daily routines.
Yoove is a lifestyle brand centered on creating purposeful products that add comfort and convenience to everyday life. As the brand grew, there was an opportunity to introduce a new self-care line that extended Yoove’s focus on quality and intention into categories like soaps and diffusers. The Turmeric and Kojic Acid Luxe Lather Soap was the first step toward building this category, designed to bring a sense of luxury and simplicity to daily routines.
Overview
Overview
Creative Direction
Product Development
Packaging Design
Photography Direction
E-Commerce Strategy
I led the creative direction for the product launch, working across product development, packaging, and e-commerce to bring Yoove’s self-care vision to life. My role included choosing key product details such as the strap color and scrubber finish, designing the full packaging system, and managing the photography process through an external agency.
The result was a cohesive and elevated brand experience that positioned Yoove’s self-care line as clean, premium, and approachable. Every element, from the warm color palette to the minimalist visuals, was built to communicate ease, natural efficacy, and everyday self-care that feels both functional and beautiful.
I led the creative direction for the product launch, working across product development, packaging, and e-commerce to bring Yoove’s self-care vision to life. My role included choosing key product details such as the strap color and scrubber finish, designing the full packaging system, and managing the photography process through an external agency.
The result was a cohesive and elevated brand experience that positioned Yoove’s self-care line as clean, premium, and approachable. Every element, from the warm color palette to the minimalist visuals, was built to communicate ease, natural efficacy, and everyday self-care that feels both functional and beautiful.
Product Development
Product Development
My role in product development for this product was minimal. I contributed to product development by selecting the color palette for both the elastic strap and scrubber component. The goal was to create a product that looked fresh, natural, and premium while staying true to Yoove’s focus on thoughtful, everyday self-care. I chose a clean olive-green strap for its connection to natural ingredients and opted to keep the scrubber uncolored to maintain a minimal, spa-like aesthetic. These subtle choices elevated the product’s overall look while ensuring it photographed beautifully across digital and retail placements.
My role in product development for this product was minimal. I contributed to product development by selecting the color palette for both the elastic strap and scrubber component. The goal was to create a product that looked fresh, natural, and premium while staying true to Yoove’s focus on thoughtful, everyday self-care. I chose a clean olive-green strap for its connection to natural ingredients and opted to keep the scrubber uncolored to maintain a minimal, spa-like aesthetic. These subtle choices elevated the product’s overall look while ensuring it photographed beautifully across digital and retail placements.
Packaging design
Packaging Design
I designed the full packaging system for the Yoove Luxe Lather Soap line, building a bright and balanced visual identity that feels modern, uplifting, and naturally premium. The design uses warm yellows and oranges to represent the hero ingredients such as turmeric, papaya, and lemon, paired with clean typography and structured layouts that reinforce a sense of simplicity and trust.
The back of the packaging highlights key ingredients and benefits through clear iconography and callouts, ensuring both shelf appeal and instant readability online. Each panel was thoughtfully designed to communicate the brand’s promise of natural, gentle, and effective self-care.
I designed the full packaging system for the Yoove Luxe Lather Soap line, building a bright and balanced visual identity that feels modern, uplifting, and naturally premium. The design uses warm yellows and oranges to represent the hero ingredients such as turmeric, papaya, and lemon, paired with clean typography and structured layouts that reinforce a sense of simplicity and trust.
The back of the packaging highlights key ingredients and benefits through clear iconography and callouts, ensuring both shelf appeal and instant readability online. Each panel was thoughtfully designed to communicate the brand’s promise of natural, gentle, and effective self-care.
Product Photography
Product Photography
I sourced and managed an external photography agency to produce the product and lifestyle imagery for Yoove Soap. After researching and selecting the right partner, I created a detailed image-by-image photo brief that outlined composition, lighting, and tone to ensure the photos aligned with Yoove’s clean, premium aesthetic.
Throughout the process, I coordinated pricing, reviewed proofs, and provided feedback to keep the project on schedule and within budget. I also worked closely with the agency to refine edits and maintain consistency across all final images. The resulting photography captured the brand’s bright, natural look and became the foundation for packaging, Amazon creative, and digital marketing materials.
I sourced and managed an external photography agency to produce the product and lifestyle imagery for Yoove Soap. After researching and selecting the right partner, I created a detailed image-by-image photo brief that outlined composition, lighting, and tone to ensure the photos aligned with Yoove’s clean, premium aesthetic.
Throughout the process, I coordinated pricing, reviewed proofs, and provided feedback to keep the project on schedule and within budget. I also worked closely with the agency to refine edits and maintain consistency across all final images. The resulting photography captured the brand’s bright, natural look and became the foundation for packaging, Amazon creative, and digital marketing materials.
Amazon Carousel & A+ Premium Content
Amazon Carousel & A+ Premium Content
I led the development of Yoove’s Amazon presence, creating the product carousel and overseeing the design of the A+ Premium content. I mentored a team member through the full creative process, guiding her from wireframe creation to low-fidelity layouts and finally high-fidelity designs. Throughout multiple feedback rounds, I provided direction on layout, hierarchy, and tone to ensure the final assets met brand and performance standards.
The resulting content highlighted Yoove’s natural ingredients and product benefits with clean, educational visuals that balanced clarity and warmth. The carousel and A+ modules worked together to create a cohesive, elevated shopping experience that strengthened brand recognition and conversion within the skincare category.
I led the development of Yoove’s Amazon presence, creating the product carousel and overseeing the design of the A+ Premium content. I mentored a team member through the full creative process, guiding her from wireframe creation to low-fidelity layouts and finally high-fidelity designs. Throughout multiple feedback rounds, I provided direction on layout, hierarchy, and tone to ensure the final assets met brand and performance standards.
The resulting content highlighted Yoove’s natural ingredients and product benefits with clean, educational visuals that balanced clarity and warmth. The carousel and A+ modules worked together to create a cohesive, elevated shopping experience that strengthened brand recognition and conversion within the skincare category.
Conclusion
Conclusion
The Yoove Soap project brought together thoughtful design, strategic leadership, and clean visual storytelling to elevate a simple product into a premium self-care brand. From packaging and photography to Amazon content, every element was guided by a focus on clarity, warmth, and approachability.
The launch successfully strengthened Yoove’s presence within the skincare category, giving the brand a more refined and cohesive visual identity that resonated with consumers. The process also provided an opportunity to mentor team members, improve creative workflows, and establish scalable systems for future product launches.
The Yoove Soap project brought together thoughtful design, strategic leadership, and clean visual storytelling to elevate a simple product into a premium self-care brand. From packaging and photography to Amazon content, every element was guided by a focus on clarity, warmth, and approachability.
The launch successfully strengthened Yoove’s presence within the skincare category, giving the brand a more refined and cohesive visual identity that resonated with consumers. The process also provided an opportunity to mentor team members, improve creative workflows, and establish scalable systems for future product launches.