Kelsey McCormick
kelsey
kelsey
kelsey
mccormick
mccormick
mccormick
For a decade, I’ve turned products into brands and brands into stories people carry with them.
For a decade, I’ve turned products into brands and brands into stories people carry with them.
For a decade, I’ve turned products into brands and brands into stories people carry with them.
01
Creative
Ideas into execution. From shaping strategy to delivering campaigns, I build creative that connects with audiences, drives results, and feels fresh across every channel.
Shaping Strategy
Elevating Ideas
Execution
02
Brand & Marketing
Where story meets the market. Building brands with clear identities and marketing that resonates. Turning positioning, voice, and visuals into growth.
Defining Guidelines
Building Campaigns
Creating Content
03
Product Design
Bringing new products to life, from concept to design to packaging. I create items that are purposeful in use and compelling in the way they show up for customers.
Bringing Ideas to Market
Packaging Design
Form & Function
04
Leadership
Guiding teams through change, growth, and innovation. I mentor creatives, build scalable systems, and create space for creativity and collaboration to thrive.
Team Development
Systems & Process
Mentorship
Making creative that changes what happens next. Dreaming, building, and delivering work that connects with people and moves brands forward.
Making creative that changes what happens next. Dreaming, building, and delivering work that connects with people and moves brands forward.
Making creative that changes what happens next. Dreaming, building, and delivering work that connects with people and moves brands forward.
Brands Led
25+
25+
Creative direction across multiple industries, from kids’ gear to luxury home goods.
Brands Led
25+
25+
Creative direction across multiple industries, from kids’ gear to luxury home goods.
Brands Led
25+
25+
Creative direction across multiple industries, from kids’ gear to luxury home goods.
Projects Delivered
25+
25+
Branding, product design, and marketing executed with clarity and impact.
Projects Delivered
25+
25+
Branding, product design, and marketing executed with clarity and impact.
Projects Delivered
25+
25+
Branding, product design, and marketing executed with clarity and impact.
A/B Testing
25%
25%
30+ tests run in a single quarter, delivering up to +4pt lifts in conversion.
A/B Testing
25%
25%
30+ tests run in a single quarter, delivering up to +4pt lifts in conversion.
A/B Testing
25%
25%
30+ tests run in a single quarter, delivering up to +4pt lifts in conversion.
Data-Driven
25%
25%
Every project backed by data, strategy, and results that last.
Proven
Impact
I'm passionate about creative that captures attention, sparks connection, and delivers results.
References
References
References
A Unicorn Creative
A Unicorn Creative
A Unicorn Creative
Kelsey is a unicorn creative — someone who is equally sharp at communication, project management and execution as she is at creative ideation, visual storytelling, and vision-setting. This is incredibly rare. Kelsey is adept at managing large teams of creatives, understanding their unique and individual perspective, and working with them to ensure that their work is to the best of their ability. I trust her creative eye immensely, and her communication skills are uncanny for her specialization. Couldn't recommend Kelsey more.
Kelsey is a unicorn creative — someone who is equally sharp at communication, project management and execution as she is at creative ideation, visual storytelling, and vision-setting. This is incredibly rare. Kelsey is adept at managing large teams of creatives, understanding their unique and individual perspective, and working with them to ensure that their work is to the best of their ability. I trust her creative eye immensely, and her communication skills are uncanny for her specialization. Couldn't recommend Kelsey more.
Aneesha Rao | Chief Revenue Officer at The Ambr Group
Aneesha Rao | Chief Revenue Officer at The Ambr Group
I'd Jump at the Chance to Work with Kelsey Again
I'd Jump at the Chance to Work with Kelsey Again
I'd Jump at the Chance to Work with Kelsey Again
Kelsey pairs outstanding creative skill with operational rigour. She kept a calendar of 10–20 launches per month moving smoothly. For each of these concurrent projects, she ensured timely storyboards, booking and directing studio shoots, overseeing edits, and ensuring every asset was launch-ready. We also collaborated on the full rebrand of one of our largest brands, where she was the driving force on a cross-functional team spanning Creative, Product Development, and Brand Teams. I’d jump at the chance to work with Kelsey again and recommend her without hesitation.
Kelsey pairs outstanding creative skill with operational rigour. She kept a calendar of 10–20 launches per month moving smoothly. For each of these concurrent projects, she ensured timely storyboards, booking and directing studio shoots, overseeing edits, and ensuring every asset was launch-ready. We also collaborated on the full rebrand of one of our largest brands, where she was the driving force on a cross-functional team spanning Creative, Product Development, and Brand Teams. I’d jump at the chance to work with Kelsey again and recommend her without hesitation.
Moazzam Ullah | Founder of Mozart Art Supplies
Moazzam Ullah | Founder of Mozart Art Supplies
Incredibly Collaborative and Forward-thinking
Incredibly Collaborative and Forward-thinking
Incredibly Collaborative and Forward-thinking
Kelsey is an incredibly collaborative and forward-thinking creative director. She consistently thinks outside the box, bringing fresh ideas and innovative design solutions that truly stand out in highly competitive environments. Whether it’s leading a full brand refresh or executing day-to-day creative needs with excellence, she delivers work that elevates the brand and drives results. Her balance of big-picture vision and tactical execution makes her an invaluable creative partner.
Kelsey is an incredibly collaborative and forward-thinking creative director. She consistently thinks outside the box, bringing fresh ideas and innovative design solutions that truly stand out in highly competitive environments. Whether it’s leading a full brand refresh or executing day-to-day creative needs with excellence, she delivers work that elevates the brand and drives results. Her balance of big-picture vision and tactical execution makes her an invaluable creative partner.
Andree Fisher | Head of Marketing at CPG Brands
Andree Fisher | Head of Marketing at CPG Brands
Indispensable to Any Brand's Growth
Indispensable to Any Brand's Growth
Indispensable to Any Brand's Growth
Kelsey was a driving force behind Lone Cone’s success, helping scale the brand with creative that consistently exceeded expectations and was out of the box. She has a rare ability to take feedback, translate it into stronger ideas, and deliver work that elevates an entire team. Kelsey is a wonderful individual contributor, however, she works really well within a team, motivating and encouraging others. Whether behind the camera, leading design, or steering strategy, Kelsey brought vision, collaboration, and detail that make her indispensable to any brand’s growth.
Kelsey was a driving force behind Lone Cone’s success, helping scale the brand with creative that consistently exceeded expectations and was out of the box. She has a rare ability to take feedback, translate it into stronger ideas, and deliver work that elevates an entire team. Kelsey is a wonderful individual contributor, however, she works really well within a team, motivating and encouraging others. Whether behind the camera, leading design, or steering strategy, Kelsey brought vision, collaboration, and detail that make her indispensable to any brand’s growth.
Annalisa DeMarta | Owner of Ridgeline Insights & Founder of Lone Cone
Annalisa DeMarta | Owner of Ridgeline Insights & Founder of Lone Cone
